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ÀÖ²¥´«Ã½ has an industry-leading archive of white papers, case studies, government reports, and innovation updates to help you chart the trends and advances in international meetings and events industry.
An annual celebration of those truly innovative and outside-the-box marketing campaigns that break through the white noise of the Information Age, the ÀÖ²¥´«Ã½ Best Marketing Award (BMA), originally established in 1997, aims to recognise the excellence and outstanding achievements of meetings industry…
Read MoreHow can we use technology to our advantage and build an intuitive support system? How can we use data to predict trends and stay ahead of the crowd? How can we create new business opportunities during times of economic downturn? How can destinations identify their unique selling points and turn this…
Read MoreDestination X is not making any headway in attracting association meetings. They think they are doing all the right things, but still aren’t getting results. Association Y just had a new board of directors, which is urgently requesting an overhaul of the association’s digital marketing strategy…
Read More1. Access to, and exclusive networking opportunities with, potential advertisers and respected spokespersons in the international meetings industry. Senior executives play an active role in ÀÖ²¥´«Ã½ membership, so you get to meet decision makers and budget holders, who are your potential advertisers…
Read MoreUpdated in May 2019 When it comes to marketing and PR opportunities based on rankings, we are keen for our members to know that the possibilites go far beyond our annual Statistics Reports! It all depends on how you want to profile yourself or your destination. As one of the very few reports which…
Read MoreI remember the time, when you had a slowdown in your workload. I remember times around the summer and Christmas holidays, when the amount of emails and urgent actions required was minimal. You could catch up on things, you usually never have time for, i.e. filing (when we had still all mainly as a…
Read MoreUpdated April 2019 The annual ÀÖ²¥´«Ã½ country and city rankings are one of the most eagerly anticipated reports in the global meetings industry, which can offer some very valuable Marketing and PR opportunities, if used wisely... Here are 7 ways NOT to use the ÀÖ²¥´«Ã½ rankings in your promotional…
Read MoreIt doesn’t take Einstein to conclude that motivation and empowerment are the key to retaining your human capital, yet it appears that some organisations – large and small alike, are still failing to recognize this key facet as something not to be taken lightly. I say this through observing the…
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