Industry Research /learn/industry-research/ Industry Research Mon, 07 Sep 2026 09:25:51 +0000 Podcast: How VisitScotland links destination marketing to intellectual capital with social media /learn/industry-research/post/podcast-how-visitscotland-links-destination-marketing-to-intellectual-capital-with-social-media/ /learn/industry-research/post/podcast-how-visitscotland-links-destination-marketing-to-intellectual-capital-with-social-media/#comments /learn/industry-research/post/podcast-how-visitscotland-links-destination-marketing-to-intellectual-capital-with-social-media/ Wed, 14 Aug 2019 09:39:47 +0200 An annual celebration of those truly innovative and outside-the-box marketing campaigns that break through the white noise of the Information Age, the (BMA), originally established in 1997, aims to recognise the excellence and outstanding achievements of meetings industry

]]> Using data to identify new business opportunities and partners /learn/industry-research/post/using-data-to-identify-new-business-opportunities-and-partners/ /learn/industry-research/post/using-data-to-identify-new-business-opportunities-and-partners/#comments /learn/industry-research/post/using-data-to-identify-new-business-opportunities-and-partners/ Mon, 29 Jul 2019 08:44:48 +0200 How can we use technology to our advantage and build an intuitive support system? How can we use data to predict trends and stay ahead of the crowd? How can we create new business opportunities during times of economic downturn? How can destinations identify their unique selling points and turn this

]]> From idea to success - reinventing your digital marketing strategy /learn/industry-research/post/from-idea-to-success-reinventing-your-digital-marketing-strategy/ /learn/industry-research/post/from-idea-to-success-reinventing-your-digital-marketing-strategy/#comments /learn/industry-research/post/from-idea-to-success-reinventing-your-digital-marketing-strategy/ Mon, 29 Jul 2019 08:03:11 +0200 Destination X is not making any headway in attracting association meetings. They think they are doing all the right things, but still aren’t getting results. Association Y just had a new board of directors, which is urgently requesting an overhaul of the association’s digital marketing strategy.

]]> 10 Reasons for press to join ÀÖ²¥´«Ã½ /learn/industry-research/post/10-reasons-for-press-to-join-icca/ /learn/industry-research/post/10-reasons-for-press-to-join-icca/#comments /learn/industry-research/post/10-reasons-for-press-to-join-icca/ Wed, 11 Jul 2018 04:38:32 +0200 1. Access to, and exclusive networking opportunities with, potential advertisers and respected spokespersons in the international meetings industry.

Senior executives play an active role in ÀÖ²¥´«Ã½ membership, so you get to meet decision makers and budget holders, who are your potential advertisers

]]> Looking beyond ÀÖ²¥´«Ã½ statistics: A guide to destination benchmarking with The Business of Cities /learn/industry-research/post/looking-beyond-icca-statistics-a-guide-to-destination-benchmarking-with-the-business-of-cities/ /learn/industry-research/post/looking-beyond-icca-statistics-a-guide-to-destination-benchmarking-with-the-business-of-cities/#comments /learn/industry-research/post/looking-beyond-icca-statistics-a-guide-to-destination-benchmarking-with-the-business-of-cities/ Fri, 20 Apr 2018 10:20:46 +0200 Updated in May 2019

When it comes to marketing and PR opportunities based on rankings, we are keen for our members to know that the possibilites go far beyond our annual Statistics Reports! It all depends on how you want to profile yourself or your destination.

As one of the very few reports which

]]> Less is more /learn/industry-research/post/less-is-more/ /learn/industry-research/post/less-is-more/#comments /learn/industry-research/post/less-is-more/ Thu, 15 Jun 2017 13:23:53 +0200 I remember the time, when you had a slowdown in your workload. I remember times around the summer and Christmas holidays, when the amount of emails and urgent actions required was minimal. You could catch up on things, you usually never have time for, i.e. filing (when we had still all mainly as a

]]> 7 Ways NOT to use the ÀÖ²¥´«Ã½ rankings in your promotional activities /learn/industry-research/post/7-ways-not-to-use-the-icca-rankings-in-your-promotional-activities/ /learn/industry-research/post/7-ways-not-to-use-the-icca-rankings-in-your-promotional-activities/#comments /learn/industry-research/post/7-ways-not-to-use-the-icca-rankings-in-your-promotional-activities/ Wed, 26 Apr 2017 06:39:42 +0200 Updated April 2019

The annual ÀÖ²¥´«Ã½ country and city rankings are one of the most eagerly anticipated reports in the global meetings industry, which can offer some very valuable Marketing and PR opportunities, if used wisely...

Here are 7 ways NOT to use the ÀÖ²¥´«Ã½ rankings in your promotional

]]> Motivating your millennials to stay the long-haul /learn/industry-research/post/motivating-your-millennials-to-stay-the-long-haul/ /learn/industry-research/post/motivating-your-millennials-to-stay-the-long-haul/#comments /learn/industry-research/post/motivating-your-millennials-to-stay-the-long-haul/ Fri, 17 Feb 2017 08:41:32 +0100 It doesn’t take Einstein to conclude that motivation and empowerment are the key to retaining your human capital, yet it appears that some organisations – large and small alike, are still failing to recognize this key facet as something not to be taken lightly.

I say this through observing the

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