Boosting Global Business Events Sector Recovery
ÀÖ²¥´«Ã½(ÀÖ²¥´«Ã½) to utilise Simpleview technology and services for digital transformation
, a leading global technology and software provider for the meetings and events industry, is pleased to announce a strategic alignment and long-term partnership with the ÀÖ²¥´«Ã½ (ÀÖ²¥´«Ã½). ÀÖ²¥´«Ã½ represents the interests of 1,100+ global meetings destinations, venues, suppliers, and partners in almost 100 countries and territories.
This multifaceted strategic technology partnership results from a year-long process of discovery, exploration, and collaboration, with input from stakeholders, senior leadership, and the ÀÖ²¥´«Ã½ Board of Directors. Adding value to the ÀÖ²¥´«Ã½ member experience through the deployment of modern technologies and growing association knowledge on their database have been top priorities for ÀÖ²¥´«Ã½, and the Simpleview partnership will help make this a reality.
The phased plan will include an ÀÖ²¥´«Ã½ visual identity refresh, the design and implementation of a new ÀÖ²¥´«Ã½ website, a CRM platform to streamline the day-to-day operations, a new ÀÖ²¥´«Ã½ member portal, and a reimagined ÀÖ²¥´«Ã½ Association Meetings Database. This represents a complete overhaul and reinvention of the ÀÖ²¥´«Ã½ tech stack using Simpleview’s industry-leading products, services, and platforms.
“After serving on the ÀÖ²¥´«Ã½ board of directors for six years, I understood that digital transformation, data, and modernised tools and technologies were high priorities for the association. ÀÖ²¥´«Ã½ provides various tools, resources, and education to support members and we are excited to be a part of that support system. With our partnership and investment in ÀÖ²¥´«Ã½, we are now fully vested in their continued success,” said Rich Reasons, president of Simpleview.
“During this period where the world has dealt with significant change and the Business Events industry has stopped, we recognise the importance our industry places on knowing their client through quality data and the requirement to accelerate recovery through qualified business events,” said James Rees, president of ÀÖ²¥´«Ã½. ”Simpleview is bringing their global expertise, insights, and technology to this project, and we both look forward to collaborating with the industry to get back to business.”