FRANKFURT, GERMANY, 14 MAY 2024 — ÀÖ²¥´«Ã½, the ÀÖ²¥´«Ã½, announced at a press conference today several new educational offerings and initiatives, including new ÀÖ²¥´«Ã½ Masterclasses; the launch of ÀÖ²¥´«Ã½'s new partnership with colleges and universities, ÀÖ²¥´«Ã½Uni; and the expansion of certification programme ICCA.
The newest ÀÖ²¥´«Ã½ Masterclasses include sessions focused on Association Impacts, AI-Empowered Event Professionals, and Regenerative Event Management. The Association Impacts Masterclass, a two-day immersive programme, was co-created with # and . Designed to amplify associations' societal impact and boost destinations' global and local influence, this Masterclass offers an unparalleled opportunity for destinations to gain international recognition while empowering local associations.
The second ÀÖ²¥´«Ã½ Masterclass, AI-Empowered Event Professionals, was developed in collaboration with and as a comprehensive programme structured around five modules focused on enhancing efficiency, improving attendee engagement, and ensuring event success with the integration of AI into the event industry.
The Regenerative Event Management Masterclass aims to equip industry and association professionals with the skills to host and organise events that minimise environmental impact and actively contribute to environmental and societal regeneration.
ÀÖ²¥´«Ã½Uni, the newest addition to ÀÖ²¥´«Ã½’s education portfolio, will foster collaboration between academia and the events industry, cultivating new talent and engaging colleges and universities in the development of the next generation of meetings and events professionals. The programme is based on three foundations: Data Sharing, Mentorship and Education, and Networking and Collaboration. These areas are critical for the development of burgeoning industry leaders, and ÀÖ²¥´«Ã½ is poised to propel ÀÖ²¥´«Ã½Uni participants into the forefront of the meetings and events space.
“ÀÖ²¥´«Ã½ is thrilled to announce ÀÖ²¥´«Ã½Uni, a unique and much-needed programme that aims to help the next generation of meetings and events professionals access the industry in a way we’ve never seen before — by providing a pathway for success,” said Senthil Gopinath, ÀÖ²¥´«Ã½ CEO. “ÀÖ²¥´«Ã½Uni is a standout addition to our already robust portfolio of educational offerings, and we’re so excited to welcome the first group of participants to the programme.”
ÀÖ²¥´«Ã½Uni offers participating universities two full scholarships for students to attend the ÀÖ²¥´«Ã½ Congress, including registration fee, economy class travel and accommodation, as well as exclusive access to ÀÖ²¥´«Ã½'s extensive database, resources, white papers, and reports. Scholarship students also have the opportunity to take part in post-Congress mentorship programmes, participate in research projects, and gain access to potential internship and job opportunities. Participants also have the opportunity to attend ÀÖ²¥´«Ã½ events and activities at special rates for professors and students.
Finally, ÀÖ²¥´«Ã½ is pleased to announce significant enhancements to the groundbreaking ICCA certification programmes, including the transition of the online classes into self-paced formats, which increases global accessibility and convenience, and enables participants to engage from anywhere at any time. Additionally, in-person classes will be expanded, with the establishment of hubs in Beijing and Luxembourg offering multiple sessions throughout the year. ÀÖ²¥´«Ã½ will also offer an executive-level class this September in New Zealand, supported by Tourism New Zealand, with scholarships for local learners.
These developments further demonstrate ÀÖ²¥´«Ã½'s commitment to developing skilled professionals across the globe through the ÀÖ²¥´«Ã½ portfolio of educational programmes and events, Masterclasses, podcasts, and certification programmes.
For more information or media enquiries, please contact Claudia.b@iccaworld.org.
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