The ÀÖ²¥´«Ã½ Statistics Reports are based on the ÀÖ²¥´«Ã½ Association Database, which means the figures cover meetings organised by international associations which take place on a regular basis and which rotate between a minimum of three countries. ÀÖ²¥´«Ã½’s Association Database is designed as a sales and marketing resource for its members to target future international association meetings, which is why it does not include one-off events or those which do not move between locations.
Each year, ÀÖ²¥´«Ã½ updates it 50+ year data on association meetings in the ÀÖ²¥´«Ã½ Destination Comparison Tool which is only available to members in the My ÀÖ²¥´«Ã½ section, and produces a public version of the statistics report on the international association meetings market.
This ÀÖ²¥´«Ã½ product is designed to improve your knowledge of the market and your competitors, and ultimately to help you win more international association meetings business. Analyse over half a century of association meetings data with the new ÀÖ²¥´«Ã½ Statistics Tool: The perfect tool for analysing your current position in the international meetings market and can improve the efficiency of your marketing and sales efforts. It's a really simple-to-use tool but it can provide a wealth of sophisticated, sales-relevant information.
- Create reports on worldwide, regional, country and/or city level
- Filter on specific year ranges, meeting sizes and subject matters
- Compare up to 5 countries or cities
The ÀÖ²¥´«Ã½ Statistics Tool enables you to compare the following characteristics of the five destinations over the last 50+ years:
- Total number of events per destination
- Rotation areas of the events organised per destination
- Homebase of the international organisations organising the events per destination
- Size of meetings per destination
- Average number of participants to events per destination
- Estimated total number of participants per destination
- Favourite months of meetings per destination
- Average length of events per destination
- Suppliers used per destination
- Subjects of events per destination
Log in to the My ÀÖ²¥´«Ã½ section on www.iccaworld.com and click on "ÀÖ²¥´«Ã½ Statistics Tool" to access this online ÀÖ²¥´«Ã½ marketing tool!
Advertising in the public version of the annual ÀÖ²¥´«Ã½ Statistics Report
ÀÖ²¥´«Ã½ also sends a summary of the annual report to 6,000 Associations meeting planners in which ÀÖ²¥´«Ã½ members can advertise by placing a hyperlink (conditions apply). This publication contains the full country and city rankings by number of International Association Meetings.
ÀÖ²¥´«Ã½ will be strongly encouraging association planners to view the league tables of countries and citiesas part of their background research into potential future meetings destinations, and to use ÀÖ²¥´«Ã½members in those destinations as a vital source of professional advice.
Download latest public abstract of the ÀÖ²¥´«Ã½ Statistics Report.