This month, we get to know :
What motivated you to join ÀÖ²¥´«Ã½?
To become part of the world's leading association network in order to identify association meeting leads for the city of Cuenca and raise the destination's profile among potential association clients.
Tell us your story. How was Fundación Municipal Turismo para Cuenca established?
Fundación Municipal Turismo para Cuenca was established as a strategic initiative led by the Municipality of Cuenca in partnership with the local private sector, becoming the city's official Destination Management Organization (DMO). It was created to provide Cuenca with a technical, autonomous, and dynamic organization capable of enhancing the city's cultural, historical, and natural heritage while transforming it into a competitive international tourism destination.
What sets Fundación Municipal Turismo para Cuenca apart from others?
What distinguishes Fundación Municipal Turismo para Cuenca is its commitment to promoting a destination where high organizational standards are combined with the warmth, culture, and sustainability that define Cuenca.
What is your favourite success story at Fundación Municipal Turismo para Cuenca?
Rather than a single success story, Fundación Municipal Turismo para Cuenca has evolved from traditional destination promotion to leading a comprehensive destination management model, ensuring that the growth of the meetings and tourism industry preserves the city's identity and the well-being of its community over the long term.
What can we expect from Fundación Municipal Turismo para Cuenca in the future?
A more strategic organization focused on attracting international events, strengthening public-private collaboration, and using data-driven decision-making to position Cuenca as a leading MICE destination.
What trends are you seeing in association meetings and congresses?
There is a growing focus on sustainability, event legacy, authentic local experiences, data-driven decision-making, and a clear preference for secondary destinations that offer unique and differentiated value.
Can you share one challenge your organisation is currently facing?
Our main challenge is strengthening our technical capabilities and institutional coordination to compete internationally for association congresses against more established destinations. Greater support and commitment from the private sector are also essential.