Industry Research /learn/industry-research/ Industry Research Mon, 07 Sep 2026 06:27:35 +0000 ÀÖ²¥´«Ã½ Releases ÀÖ²¥´«Ã½ GlobeWatch: Business Analytics – Country & City Rankings 2025 at IMEX Frankfurt /learn/industry-research/post/icca-releases-icca-globewatch-business-analytics-country-city-rankings-2025-at-imex-frankfurt/ /learn/industry-research/post/icca-releases-icca-globewatch-business-analytics-country-city-rankings-2025-at-imex-frankfurt/#comments /learn/industry-research/post/icca-releases-icca-globewatch-business-analytics-country-city-rankings-2025-at-imex-frankfurt/ Fri, 19 Jun 2026 16:00:00 +0200

ÀÖ²¥´«Ã½ has released the ÀÖ²¥´«Ã½ GlobeWatch: Business Analytics – Country & City Rankings 2025, the latest edition of its flagship research publication and the global benchmark for international association meetings.

Developed by the ÀÖ²¥´«Ã½ Research team, the 2025 Rankings analyse data from 12,438

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ÀÖ²¥´«Ã½ Launches 2025 Global Government Meetings Intelligence Report /learn/industry-research/post/icca-launches-2025-global-government-meetings-intelligence-report/ /learn/industry-research/post/icca-launches-2025-global-government-meetings-intelligence-report/#comments /learn/industry-research/post/icca-launches-2025-global-government-meetings-intelligence-report/ Fri, 19 Jun 2026 16:00:00 +0200

ÀÖ²¥´«Ã½ has released the 2025 Global Government Meetings Intelligence Report, its most comprehensive analysis of the government and intergovernmental meetings sector to date. Available exclusively to ÀÖ²¥´«Ã½ Members, the report provides authoritative, data-led insight for destinations and suppliers

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Defining Constructs to Evaluate the Benefits of Conferences /learn/industry-research/post/defining-constructs-to-evaluate-the-benefits-of-conferences/ /learn/industry-research/post/defining-constructs-to-evaluate-the-benefits-of-conferences/#comments /learn/industry-research/post/defining-constructs-to-evaluate-the-benefits-of-conferences/ Fri, 19 Jun 2026 11:00:00 +0200

Evaluating the benefits of conferences is an essential process for assessing the value produced by the activities of the conference. However, current evaluation tools in the sector remain underdeveloped, often focusing narrowly on delegate satisfaction and tourism outcomes, metrics that overlook the

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How to Identify Your Ideal Business Events Client /learn/industry-research/post/how-to-identify-your-ideal-business-events-client/ /learn/industry-research/post/how-to-identify-your-ideal-business-events-client/#comments /learn/industry-research/post/how-to-identify-your-ideal-business-events-client/ Fri, 19 Jun 2026 11:00:00 +0200

Winning international association business starts with knowing your destination's real competitive strengths and using data, not assumptions, to find the clients who need exactly what you offer.

  1. Start with your economic development office, not your venue brochure. Your city's FDI and investment
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Lessons from a 2025 ÀÖ²¥´«Ã½ BI Coopetition Finalist: Fikiswa Mgolombane /learn/industry-research/post/lessons-from-a-2025-icca-bi-coopetition-finalist-fikiswa-mgolombane/ /learn/industry-research/post/lessons-from-a-2025-icca-bi-coopetition-finalist-fikiswa-mgolombane/#comments /learn/industry-research/post/lessons-from-a-2025-icca-bi-coopetition-finalist-fikiswa-mgolombane/ Mon, 08 Jun 2026 16:00:00 +0200

At the 2025 ÀÖ²¥´«Ã½ BI Coopetition, members showcased innovative ways of using business intelligence to identify opportunities, strengthen bidding strategies, and drive growth for their destinations. Among the finalists was Fikiswa Mgolombane, Business Development Coordinator – Business Events

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How Tourism New Zealand Won the 2025 ÀÖ²¥´«Ã½ BI Coopetition: Insights from Sherylee Eyles /learn/industry-research/post/an-interview-with-sherylee-eyles-2025-icca-bi-coopetition-winner/ /learn/industry-research/post/an-interview-with-sherylee-eyles-2025-icca-bi-coopetition-winner/#comments /learn/industry-research/post/an-interview-with-sherylee-eyles-2025-icca-bi-coopetition-winner/ Fri, 29 May 2026 11:00:00 +0200

At the 2025 ÀÖ²¥´«Ã½ BI Coopetition, Tourism New Zealand was recognised as the winner for its innovative project, "Maximizing Conference Success: A Replicable AI and BI Model for Destinations." The project was presented at the ÀÖ²¥´«Ã½ Congress by Penelope Ryan on behalf of Tourism New Zealand and was

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How Can Moderators Turn Sessions Into Lasting Impact? /learn/industry-research/post/how/ /learn/industry-research/post/how/#comments /learn/industry-research/post/how/ Thu, 09 Apr 2026 08:00:00 +0200

A moderator’s role today is to turn ideas into lived meaning and translate that meaning into action, not on stage alone, but in the minds and lives of the people in the room.


Today, more than ever, people are looking for shared meaning, a way to feel that what they do matters, and that they are

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White Paper - Reimagining RFP Processes for International Association Meetings /learn/industry-research/post/white-paper-reimagining-rfp-processes-for-international-association-meetings/ /learn/industry-research/post/white-paper-reimagining-rfp-processes-for-international-association-meetings/#comments /learn/industry-research/post/white-paper-reimagining-rfp-processes-for-international-association-meetings/ Fri, 27 Mar 2026 15:00:00 +0100

The RFP models currently used across the international association sector were largely designed more than two decades ago, before the urgency of climate change, before sustainability and ESG reporting became standard practice, and before expectations expanded to include inclusion, belonging, and

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White Paper - Copenhagen Risk Assessment /learn/industry-research/post/copenhagen-risk-assessment/ /learn/industry-research/post/copenhagen-risk-assessment/#comments /learn/industry-research/post/copenhagen-risk-assessment/ Thu, 29 Jan 2026 16:00:00 +0100

This Copenhagen Risk Assessment white paper has been developed at the initiative of Copenhagen Convention Bureau, due to the pressing need to increase the awareness and knowledge of risk management and risk sharing in the business events industry.

Consultations and an online survey were conducted

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ÀÖ²¥´«Ã½ & Destination Canada International Sustainability Report 2025 /learn/industry-research/post/icca-destination-canada-international-sustainability-report-2025/ /learn/industry-research/post/icca-destination-canada-international-sustainability-report-2025/#comments /learn/industry-research/post/icca-destination-canada-international-sustainability-report-2025/ Tue, 25 Nov 2025 08:00:00 +0100

The State of Sustainability in Association Events

ÀÖ²¥´«Ã½ and Destination Canada have unveiled The State of Sustainability in Associations Report, revealing that while global associations increasingly value sustainability, many still struggle to turn commitment into measurable action.

According to the

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