Industry Research /learn/industry-research/ Industry Research Mon, 07 Sep 2026 09:28:15 +0000 Global conversation on online alternatives for face-to-face meetings /learn/industry-research/post/global-conversation-on-online-alternatives-for-face-to-face-meetings/ /learn/industry-research/post/global-conversation-on-online-alternatives-for-face-to-face-meetings/#comments /learn/industry-research/post/global-conversation-on-online-alternatives-for-face-to-face-meetings/ Tue, 31 Mar 2020 10:12:45 +0200 Thank you to all our panelists for joining the discussion and sharing your knowledge on how to virtualise meetings and more as we enter this new era! From content and design to practical implementation and monetising these events. If you weren't able to join us live, you can watch the webinar below.

]]> Using digitalisation to create continuous engagement and smart data /learn/industry-research/post/using-digitalisation-to-create-continuous-engagement-and-smart-data-1/ /learn/industry-research/post/using-digitalisation-to-create-continuous-engagement-and-smart-data-1/#comments /learn/industry-research/post/using-digitalisation-to-create-continuous-engagement-and-smart-data-1/ Wed, 23 Oct 2019 04:51:23 +0200 “Digitalisation” is clearly the latest buzzword in our industry. But what does it mean exactly? Definitions provided by dictionaries basically say it means “making anything digital”…
Let’s try to put this buzzword into an international association-, and association meetings context; the industry
]]> Simpleview talks data-driven marketing at the ÀÖ²¥´«Ã½ Mediterranean Chapter’s Annual Meeting /learn/industry-research/post/simpleview-talks-data-driven-marketing-at-the-icca-mediterranean-chapters-annual-meeting-1/ /learn/industry-research/post/simpleview-talks-data-driven-marketing-at-the-icca-mediterranean-chapters-annual-meeting-1/#comments /learn/industry-research/post/simpleview-talks-data-driven-marketing-at-the-icca-mediterranean-chapters-annual-meeting-1/ Wed, 24 Apr 2019 05:08:10 +0200 This article originally featured on .

Simpleview is the exclusive "ROI Champion" of the ÀÖ²¥´«Ã½ (ÀÖ²¥´«Ã½). The organization collaborates with ÀÖ²¥´«Ã½ on member education and activities focused on technologies and best practices for managing,

]]> As technology changes association events and exhibitions, these five elements will likely stay the same /learn/industry-research/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same/ /learn/industry-research/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same/#comments /learn/industry-research/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same/ Fri, 01 Feb 2019 11:28:02 +0100 We are living in a time of unprecedented technology change. How will these changes affect association meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events

]]> Competing realities: virtual v augmented /learn/industry-research/post/competing-realities-virtual-v-augmented/ /learn/industry-research/post/competing-realities-virtual-v-augmented/#comments /learn/industry-research/post/competing-realities-virtual-v-augmented/ Thu, 13 Dec 2018 10:56:22 +0100 This article was originally featured in the October edition of . It has been republished here with the publisher's full permission.

The twisting of reality is becoming common practice in the meetings industry, writes Corbin Ball. By using an ever-evolving

]]> As Technology Changes Association Events and Exhibitions, These Five Elements Will Likely Stay the Same /learn/industry-research/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same-1/ /learn/industry-research/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same-1/#comments /learn/industry-research/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same-1/ Fri, 19 Oct 2018 08:52:50 +0200 We are living in a time of unprecedented technology change. How will these changes affect association meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events]]> From ROI to ROE, engagement matters /learn/industry-research/post/from-roi-to-roe-engagement-matters/ /learn/industry-research/post/from-roi-to-roe-engagement-matters/#comments /learn/industry-research/post/from-roi-to-roe-engagement-matters/ Wed, 26 Apr 2017 13:31:22 +0200 This article has been originally published by our media member and has been featured in full below with their permission.

“Jonathan Sivak, director at Tapfuse, discusses the importance of ROE over ROI when it comes to event technology

It is difficult to

]]> Mastering the Exhibition Journey - A White Paper /learn/industry-research/post/mastering-the-exhibition-journey-a-white-paper/ /learn/industry-research/post/mastering-the-exhibition-journey-a-white-paper/#comments /learn/industry-research/post/mastering-the-exhibition-journey-a-white-paper/ Fri, 07 Apr 2017 10:57:31 +0200 The "Customer Journey" is a marketing term that is often used for digital activities, mainly due to the fact that online activities can be tracked and measured in a much more detailed way than offline. However, touchpoints between companies and clients along the customer journey are important for

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