Industry Research /learn/industry-research/ Industry Research Mon, 07 Sep 2026 11:22:52 +0000 Association Spotlight – International Leadership Association (ILA) /learn/industry-research/post/association-spotlight-international-leadership-association-ila/ /learn/industry-research/post/association-spotlight-international-leadership-association-ila/#comments /learn/industry-research/post/association-spotlight-international-leadership-association-ila/ Mon, 23 Sep 2019 11:00:44 +0200

Bridget Chisholm, Director of Conferences - introducing her association

1. When was your association founded?

1999

2. Where is your association based, how many members do you have & in how many countries?

  • Based: USA
  • Members: 2600
  • Countries: 68

3. Who are your members?

  • Educators/Professors
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Podcast: How VisitScotland links destination marketing to intellectual capital with social media /learn/industry-research/post/podcast-how-visitscotland-links-destination-marketing-to-intellectual-capital-with-social-media/ /learn/industry-research/post/podcast-how-visitscotland-links-destination-marketing-to-intellectual-capital-with-social-media/#comments /learn/industry-research/post/podcast-how-visitscotland-links-destination-marketing-to-intellectual-capital-with-social-media/ Wed, 14 Aug 2019 09:39:47 +0200 An annual celebration of those truly innovative and outside-the-box marketing campaigns that break through the white noise of the Information Age, the (BMA), originally established in 1997, aims to recognise the excellence and outstanding achievements of meetings industry

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From idea to success - reinventing your digital marketing strategy /learn/industry-research/post/from-idea-to-success-reinventing-your-digital-marketing-strategy/ /learn/industry-research/post/from-idea-to-success-reinventing-your-digital-marketing-strategy/#comments /learn/industry-research/post/from-idea-to-success-reinventing-your-digital-marketing-strategy/ Mon, 29 Jul 2019 08:03:11 +0200 Destination X is not making any headway in attracting association meetings. They think they are doing all the right things, but still aren’t getting results. Association Y just had a new board of directors, which is urgently requesting an overhaul of the association’s digital marketing strategy.

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Tactics for Change: Incorporate the Sustainable Development Goals /learn/industry-research/post/tactics-for-change-incorporate-the-sustainable-development-goals/ /learn/industry-research/post/tactics-for-change-incorporate-the-sustainable-development-goals/#comments /learn/industry-research/post/tactics-for-change-incorporate-the-sustainable-development-goals/ Fri, 05 Jul 2019 05:51:39 +0200 This article was originally published on the 's blog. It has been republished with their full permission.

“There is no ‘Plan B’ because we do not have a ‘Planet B.’ We have to work and galvanize our action.” - UN Secretary-General Ban-Ki Moon

The creation of

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3 major trends shaping the evolution of venue services /learn/industry-research/post/3-major-trends-shaping-the-evolution-of-venue-services/ /learn/industry-research/post/3-major-trends-shaping-the-evolution-of-venue-services/#comments /learn/industry-research/post/3-major-trends-shaping-the-evolution-of-venue-services/ Tue, 28 May 2019 04:58:41 +0200 With , ÀÖ²¥´«Ã½’s community of convention centres, hotels, and conference venues located across the globe holds a vast wealth of invaluable information concerning business planning and operational and developmental best practices in venue services.

Every

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Redefining Leadership /learn/industry-research/post/redefining-leadership/ /learn/industry-research/post/redefining-leadership/#comments /learn/industry-research/post/redefining-leadership/ Tue, 07 May 2019 07:47:20 +0200 This article originally appeared on .

Generation X & Y (they are also called Generation Why?) & Z will change the business events industry!

And still we – including myself, a 65+ – are the ones taking the time and space on stages, no matter if it is in board meetings,

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Simpleview talks data-driven marketing at the ÀÖ²¥´«Ã½ Mediterranean Chapter’s Annual Meeting /learn/industry-research/post/simpleview-talks-data-driven-marketing-at-the-icca-mediterranean-chapters-annual-meeting-1/ /learn/industry-research/post/simpleview-talks-data-driven-marketing-at-the-icca-mediterranean-chapters-annual-meeting-1/#comments /learn/industry-research/post/simpleview-talks-data-driven-marketing-at-the-icca-mediterranean-chapters-annual-meeting-1/ Wed, 24 Apr 2019 05:08:10 +0200 This article originally featured on .

Simpleview is the exclusive "ROI Champion" of the ÀÖ²¥´«Ã½ (ÀÖ²¥´«Ã½). The organization collaborates with ÀÖ²¥´«Ã½ on member education and activities focused on technologies and best practices for managing,

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Lessons in legacy: Society for Ecological Restoration /learn/industry-research/post/lessons-in-legacy-society-for-ecological-restoration/ /learn/industry-research/post/lessons-in-legacy-society-for-ecological-restoration/#comments /learn/industry-research/post/lessons-in-legacy-society-for-ecological-restoration/ Tue, 02 Apr 2019 04:26:22 +0200 The celebrates the “beyond tourism” value of international association meetings to create a powerful platform to advocate their positive societal impact. A panel of independent judges from the association world each year determines which meetings have proven impact to

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