Industry Research /learn/industry-research/ Industry Research Mon, 07 Sep 2026 11:21:03 +0000 Competing realities: virtual v augmented /learn/industry-research/post/competing-realities-virtual-v-augmented/ /learn/industry-research/post/competing-realities-virtual-v-augmented/#comments /learn/industry-research/post/competing-realities-virtual-v-augmented/ Thu, 13 Dec 2018 10:56:22 +0100 This article was originally featured in the October edition of . It has been republished here with the publisher's full permission.

The twisting of reality is becoming common practice in the meetings industry, writes Corbin Ball. By using an ever-evolving

]]> As Technology Changes Association Events and Exhibitions, These Five Elements Will Likely Stay the Same /learn/industry-research/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same-1/ /learn/industry-research/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same-1/#comments /learn/industry-research/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same-1/ Fri, 19 Oct 2018 08:52:50 +0200 We are living in a time of unprecedented technology change. How will these changes affect association meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events]]>