Articles /articles/ Articles Mon, 07 Sep 2026 11:15:56 +0000 Global conversation on online alternatives for face-to-face meetings /articles/post/global-conversation-on-online-alternatives-for-face-to-face-meetings/ /articles/post/global-conversation-on-online-alternatives-for-face-to-face-meetings/#comments /articles/post/global-conversation-on-online-alternatives-for-face-to-face-meetings/ Tue, 31 Mar 2020 02:00:00 +0200

Thank you to all our panelists for joining the discussion and sharing your knowledge on how to virtualise meetings and more as we enter this new era! From content and design to practical

]]> Using digitalisation to create continuous engagement and smart data /articles/post/using-digitalisation-to-create-continuous-engagement-and-smart-data/ /articles/post/using-digitalisation-to-create-continuous-engagement-and-smart-data/#comments /articles/post/using-digitalisation-to-create-continuous-engagement-and-smart-data/ Wed, 23 Oct 2019 02:00:00 +0200
“Digitalisation” is clearly the latest buzzword in our industry. But what does it mean exactly? Definitions provided by dictionaries basically say it means “making anything digital”…




Let’s try to
]]> Simpleview talks data-driven marketing at the ÀÖ²¥´«Ã½ Mediterranean Chapter’s Annual Meeting /articles/post/simpleview-talks-data-driven-marketing-at-the-icca-mediterranean-chapters-annual-meeting/ /articles/post/simpleview-talks-data-driven-marketing-at-the-icca-mediterranean-chapters-annual-meeting/#comments /articles/post/simpleview-talks-data-driven-marketing-at-the-icca-mediterranean-chapters-annual-meeting/ Wed, 24 Apr 2019 02:00:00 +0200

This article originally featured on .



Simpleview is the exclusive "ROI Champion" of the ÀÖ²¥´«Ã½ (ÀÖ²¥´«Ã½). The organization collaborates with

]]> As technology changes association events and exhibitions, these five elements will likely stay the same /articles/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same586/ /articles/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same586/#comments /articles/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same586/ Fri, 01 Feb 2019 01:00:00 +0100

We are living in a time of unprecedented technology change. How will these changes affect association meetings and tradeshows? Will they remain a central form of education, networking and marketing?

]]> Competing realities: virtual v augmented /articles/post/competing-realities-virtual-v-augmented/ /articles/post/competing-realities-virtual-v-augmented/#comments /articles/post/competing-realities-virtual-v-augmented/ Thu, 13 Dec 2018 01:00:00 +0100

This article was originally featured in the October edition of . It has been republished here with the publisher's full permission.



The twisting of reality

]]> As Technology Changes Association Events and Exhibitions, These Five Elements Will Likely Stay the Same /articles/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same/ /articles/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same/#comments /articles/post/as-technology-changes-association-events-and-exhibitions-these-five-elements-will-likely-stay-the-same/ Fri, 19 Oct 2018 02:00:00 +0200
We are living in a time of unprecedented technology change. How will these changes affect association meetings and tradeshows? Will they remain a central form of education, networking and marketing?
]]> From ROI to ROE, engagement matters /articles/post/from-roi-to-roe-engagement-matters/ /articles/post/from-roi-to-roe-engagement-matters/#comments /articles/post/from-roi-to-roe-engagement-matters/ Wed, 26 Apr 2017 02:00:00 +0200 This article has been originally published by our media member and has been featured in full below with their permission.



“Jonathan Sivak, director at Tapfuse,

]]> Mastering the Exhibition Journey - A White Paper /articles/post/mastering-the-exhibition-journey-a-white-paper/ /articles/post/mastering-the-exhibition-journey-a-white-paper/#comments /articles/post/mastering-the-exhibition-journey-a-white-paper/ Fri, 07 Apr 2017 02:00:00 +0200

The "Customer Journey" is a marketing term that is often used for digital activities, mainly due to the fact that online activities can be tracked and measured in a much more detailed way than

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