Articles /articles/ Articles Mon, 07 Sep 2026 11:22:05 +0000 Using local culture for stakeholder engagement and destination promotion /articles/post/using-local-culture-for-stakeholder-engagement-and-destination-promotion/ /articles/post/using-local-culture-for-stakeholder-engagement-and-destination-promotion/#comments /articles/post/using-local-culture-for-stakeholder-engagement-and-destination-promotion/ Tue, 03 Dec 2019 01:00:00 +0100

If you involve local stakeholders from the early stages of planning your event, you can stimulate and encourage the involvement of local institutions in the organisation of the event, as they feel an

]]> 4 industry trends coming to an association meeting near you in 2019 /articles/post/4-industry-trends-coming-to-an-association-meeting-near-you-in-2019/ /articles/post/4-industry-trends-coming-to-an-association-meeting-near-you-in-2019/#comments /articles/post/4-industry-trends-coming-to-an-association-meeting-near-you-in-2019/ Wed, 30 Jan 2019 01:00:00 +0100

Are your event formats and content legacy-driven? Disruptive? Innovative? Tech-focused? Personalised? The word in the meeting room is, it’s time to rethink our approach to association meetings.



Here

]]> Copenhagen begins its journey towards sustainable tourism /articles/post/copenhagen-begins-its-journey-towards-sustainable-tourism/ /articles/post/copenhagen-begins-its-journey-towards-sustainable-tourism/#comments /articles/post/copenhagen-begins-its-journey-towards-sustainable-tourism/ Tue, 04 Dec 2018 01:00:00 +0100

In recent years global tourism has increasingly been seen as a challenge to sustainability. In the future tourism shouldn’t be a part of the problem, but on the contrary be part of the solution

]]> THE POWER OF CONFERENCES /articles/post/the-power-of-conferences/ /articles/post/the-power-of-conferences/#comments /articles/post/the-power-of-conferences/ Fri, 22 Dec 2017 01:00:00 +0100

“The Power of Conferences: stories of serendipity, innovation, and driving social change”, produced by Business Events Sydney and the University of Technology Sydney, gives undeniable evidence that

]]> ÀÖ²¥´«Ã½ Congress - philosophy, objectives, functions /articles/post/icca-congress-philosophy-objectives-functions/ /articles/post/icca-congress-philosophy-objectives-functions/#comments /articles/post/icca-congress-philosophy-objectives-functions/ Mon, 27 Nov 2017 01:00:00 +0100 Philosophy:



“To enable the ÀÖ²¥´«Ã½ community to take concrete form for a week.”



Congress links to ÀÖ²¥´«Ã½ Strategic Plan goals



*Support Strategic Goal #1 by incorporating new business opportunities into

]]> 4 Trends shaping the future of medical events /articles/post/4-trends-shaping-the-future-of-medical-events/ /articles/post/4-trends-shaping-the-future-of-medical-events/#comments /articles/post/4-trends-shaping-the-future-of-medical-events/ Mon, 10 Apr 2017 02:00:00 +0200

When I arrive at a conference or panel talk, I always hope to take part in a vibrant conversation and come away with insights about realizing the future of medicine. But most events were chock full of

]]> Mastering the Exhibition Journey - A White Paper /articles/post/mastering-the-exhibition-journey-a-white-paper/ /articles/post/mastering-the-exhibition-journey-a-white-paper/#comments /articles/post/mastering-the-exhibition-journey-a-white-paper/ Fri, 07 Apr 2017 02:00:00 +0200

The "Customer Journey" is a marketing term that is often used for digital activities, mainly due to the fact that online activities can be tracked and measured in a much more detailed way than

]]> Use ÀÖ²¥´«Ã½â€™s “Association Meetings - Return On Investment“ white paper for your own delegates /articles/post/use-iccas-association-meetings-return-on-investment-white-paper-for-your-own-delegates/ /articles/post/use-iccas-association-meetings-return-on-investment-white-paper-for-your-own-delegates/#comments /articles/post/use-iccas-association-meetings-return-on-investment-white-paper-for-your-own-delegates/ Wed, 22 Mar 2017 01:00:00 +0100 In today’s age of budget cuts and time constraints, the question of proving the value of your annual meeting has never been more important.

In order to address this question ÀÖ²¥´«Ã½ specifically designed

]]> Healthy Venues: Make the Healthy Choice in 2017 /articles/post/healthy-venues-make-the-healthy-choice-in-2017/ /articles/post/healthy-venues-make-the-healthy-choice-in-2017/#comments /articles/post/healthy-venues-make-the-healthy-choice-in-2017/ Fri, 13 Jan 2017 01:00:00 +0100 ‘Healthy’ is the new buzzword in the meetings and events sector. Over the past year, associations have become increasingly aware of the negative health impact of events and meetings: of time-strapped

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